Volkswagen has appointed a new Brand Director to lead its Middle East operations at the automotive manufacturer’s regional headquarters in the United Arab Emirates. Mr Andrew Savvas joins Volkswagen Middle East from Australia where he led the brand as Volkswagen General Manager Sales and Network Development.
Volkswagen Middle East partnered with Dubai Silicon Oasis Authority and Smart Dubai this month to launch an innovative road safety campaign, “The Human Crossing”, to make pedestrian crossings safer for UAE residents.
Buying a car can be an overwhelming experience for consumers, even for the most auto-savvy ‘petrol heads’, they are torn between their desire for affordable innovation and misconceptions about the costs of a Volkswagen car. Volkswagen Middle East has brought to life this conflicting thought process in an unconventional way with a sitcom series, “Left Brain vs. Right Brain”.
The Volkswagen Junior Masters regional tournament will kick-off on Friday 18th March, with 10 national football teams from across the region competing for the regional championship title and a spot to compete at the Junior World Masters tournament in France later this year.
Two legends meet each other for the first time. Both are anniversary models, furnished with the three magical letters GTI – the synonym for sportiness and dynamic handling at Volkswagen – and with "a touch more GTI" on board.
Volkswagen presents a diverse model line up at this year’s Dubai International Motor Show, including the Golf GTI Clubsport concept car – marking the 40th anniversary of the Golf GTI, taking place early next year - the fun iconic Beetle Cabriolet and the family-friendly newly designed 2016 Passat.
* The images, specifications/technical data, coloring, interior design in respect to the pictured vehicles are correct as of the date this content was published but are for illustration purposes only. However, such information is subject to change at any time and customers should inquire from Volkswagen dealers in the relevant country the most up to date specifications for each vehicle in their country as features and specifications may vary depending on packages available in each market.