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News.

Revolutionising customer service: An automotive world-first by Volkswagen via Twitter’s new Direct Message feature
Volkswagen Middle East and Twitter have launched a pilot programme featuring a bot service to allow for speedier and more personalised responses to customers. This is the first automated experience developed for the automotive industry worldwide on Twitter’s new Direct Message platform, which was introduced last year to prompt people to send businesses a Direct Message instead of a public Tweet by simply clicking a button.
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Golf GTI Clubsport awarded 2016’ “Hot Hatch of the Year”
The limited edition Volkswagen Golf GTI Clubsport has taken home the much sought-after “Hot Hatch of the Year” title from acclaimed magazine, Evo Middle East, following the announcement of their annual “Car of the Year” special edition.
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Parking made easy: a decade of “Park Assist”
Park Assist – the first automated parking aid introduced to the automobile world by Volkswagen – reaches its ten-year milestone in the Middle East. The feature which previously only supported a maximum of two moves for parallel parking and a clearance requirement of ‘the vehicle length plus 1.40 meters’, has since become the ideal companion for drivers, particularly for those living in cities. Arriving in the region in 2007 with the Tiguan, Park Assist brought with it, a safe and convenient solution to the long-suffering car-parker.
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Striking and enhanced: Oettinger aerodynamic packages for the Volkswagen Golf GTI
Volkswagen Middle East is now offering customers exclusive aerodynamic packages by Oettinger Sportsystems GmbH to enhance the already, powerful and dynamic characteristics of the Golf GTI.
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Volkswagen Passat named the region’s ‘Best Mid-Size Sedan’
The dynamic 2016 Volkswagen Passat was named the region’s ‘Best Mid-Size Sedan’ at the second annual ArabWheels Awards last week.
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Volkswagen appoints new regional head to drive growth in the Middle East
Volkswagen appoints new regional head to drive growth in the Middle East
Volkswagen has appointed a new Brand Director to lead its Middle East operations at the automotive manufacturer’s regional headquarters in the United Arab Emirates. Mr Andrew Savvas joins Volkswagen Middle East from Australia where he led the brand as Volkswagen General Manager Sales and Network Development.
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Volkswagen teams with Dubai Silicon Oasis Authority and Smart Dubai to drive road safety awareness
Volkswagen Middle East partnered with Dubai Silicon Oasis Authority and Smart Dubai this month to launch an innovative road safety campaign, “The Human Crossing”, to make pedestrian crossings safer for UAE residents.
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“Buying a Volkswagen just makes sense”: Volkswagen Middle East launches sitcom - Left Brain vs. Right Brain.
Buying a car can be an overwhelming experience for consumers, even for the most auto-savvy ‘petrol heads’, they are torn between their desire for affordable innovation and misconceptions about the costs of a Volkswagen car. Volkswagen Middle East has brought to life this conflicting thought process in an unconventional way with a sitcom series, “Left Brain vs. Right Brain”.
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Volkswagen Middle East to kick-off Junior Masters football tournament in search for regional champions
The Volkswagen Junior Masters regional tournament will kick-off on Friday 18th March, with 10 national football teams from across the region competing for the regional championship title and a spot to compete at the Junior World Masters tournament in France later this year.
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