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| 22/03/2012 - 07/04/2012 I Volkswagen Middle East’s roadshow arrives in Dubai
Dubai, 21 March 2012 - Volkswagen Middle East, in cooperation with Al Nabooda Automobiles, has announced the dates for the Dubai leg of its cross-country GCC roadshow.
Both companies will be showcasing the Volkswagen range to the people of the GCC, and the roadshow will bring iconic cars to iconic locations in Dubai including The Burj Steps, Downtown Dubai, Mall of the Emirates and Emirates Hills. Fresh from a hugely successful tour of Oman and other GCC nations in 2011 - during which more than 3092 test drives were taken by members of the public, an average of 100 per day - the roadshow lands in Dubai on 22 March, finishing on 7 April.
The Dubai event offers the public an opportunity to test drive the wide range of Volkswagen models including the flagship Touareg, the recently launched all-new Jetta and the legendary Golf GTI and Golf R. It’s also a chance to meet Volkswagen representatives and learn more about the firm’s innovative cars and special offers.
Discussing the roadshow, Thierry Seys, General Manager of the Volkswagen Brand at Al Nabooda Automobiles, said: “The roadshow is a perfect way for us to interact with our customers, and offer them a first-hand experience with our cars. Volkswagen means ‘the people’s car’, and we feel it’s important that we engage with the communities we’re local to. The Dubai roadshow is an excellent opportunity to do just that.”
He continued: “This roadshow is part of our customer orientation philosophy and expansion strategy across the Northern Emirates. This year we will be opening state-of-the-art brand-exclusive facilities in Sharjah and Fujairah, emphasising our first-class sales and after-sales experience.”
The UAE is the final leg of an ambitious six-nation, 13-city tour, which successfully started last year in Saudi Arabia and has visited Kuwait, Qatar, Bahrain and Oman before landing in Dubai.
“Volkswagen is committed to delivering innovative yet affordable cars, and we’re proud of the range of vehicles we offer in the Middle East,” Stefan Mecha, managing director, Volkswagen Middle East said. “This roadshow gives us an opportunity to raise the awareness of Volkswagen throughout the region by encouraging the public to interact with our cars and our representatives.”
Dubai key dates:
22-24 March, The Burj Steps, Downtown Dubai
28-31 March, Emirates Mall, South Galleria
6-7 April, The Lakes Club, The Lakes
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| 31/03/2012 - 31/03/2012 I Al Nabooda Automobiles announces Volkswagen Junior Masters
Dubai, 26 March 2012 – Volkswagen Middle East along with its partner Al Nabooda Automobiles announces the third annual Volkswagen Junior Masters Middle East Championships.
Twelve teams from Dubai will take part in the first round of knockout matches before the first and second winning teams from Kuwait, Kingdom of Saudi Arabia, Qatar and the United Arab Emirates respectively, take part in the Middle East finals, to be held in Dubai 5 May.
The team that is crowned the Middle East winner will qualify to represent the region at the Junior Masters World Championships taking place in Poland in May.
Commenting on the Volkswagen Junior Master matches, Thierry Seys, General Manager in Dubai said: “The Volkswagen Junior Masters tournament, now it is third year in the Middle East, brings together talented players under the age of 13 who enjoy soccer and being part of a team. The first rounds of matches are set to be exciting and competitive, and I wish all teams the best of luck as they aim to proceed to the next stages.”
The Junior Masters is a global initiative by Volkswagen and as the “people’s car”, Volkswagen encourages and supports youngsters interested in the “people’s sport” soccer. The championships began in the Middle East in 2010 with 16 teams from Abu Dhabi and Dubai participating. Since this date the competition has grown to include more markets throughout the region, with a total of 50 teams participating in this year’s events.
The matches will take place on 31st Mar 2012 in Dubai Modern High School
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